Hardly there will be any industry that doesn’t benefit from professional flyer prints. From marketing and advertising to presenting a strong brand before your potential customers, flyers help businesses in more than one way. However, businesses that aren’t connected to the media, such as restaurants, cafés, and financial services, may find it difficult to design professional flyers for advertising. The primary motto of any flyer is to attract potential customers and achieve sales. When not designed properly, your flyers may not work well at gathering the attention of your future clients or customers.

In this blog, OPPS Prints, which is one of the oldest printing presses in Dubai, will take you through a detailed guide on how to design flyers for advertisements. So read this entire blog till the end without missing any parts, and share it with all your friends and colleagues who are planning to start marketing campaigns as well.

Here are some useful tips for creating professional print designs from OPPS Prints Dubai.

Choose a Readable and Clear Font

Contrary to popular belief, fonts play a huge role in the design of flyers and brochures, especially when you go for flyer printing in Dubai. When you plan to design a flyer, especially for advertising, use a font that can be read. If your flyer is taped to a surface, such as a lamp post or bulletin board, it might be read by someone who is holding it in front of them or is in a hurry. In either case, you want to make sure that the text on your flyer is readable. To ensure it, select a contemporary font with little detail and avoid script fonts or fonts that are very fancy and difficult to read. Secondarily, the attention span of people has reduced quite a bit these days, so the cleaner your test, the easier it will be read by people and the better results you will get out of your flyers.

You may think that the more stylish a font is, the more attractive your design will be; however, using a very fancy font will make the thing extremely weird and too clumsy. If you must use a special font, limit it to only one or, at most, two special fonts that complement each other in your design.

If you are wondering if offline marketing still works, then read our blog titled “Offline Marketing Still Works Well! Customized prints are the key to It.”

Use Clean and Minimal Design

When you consider custom flyer printing in Dubai, design is a second aspect that is very crucial and affects your marketing campaign very much. Your design should be clean, and people should be able to understand the message clearly. You can use minimalistic design if your brand or theme is based on minimalism. In the end, don’t forget to create a design that represents your company or brand. Your flyer design should accentuate the text, not overshadow or, worse, conflict with it. Make sure not to utilize too many colors and instead select ones that go well with your brand.

Some of the top printing companies in Dubai, such as OPPS Prints, have in-house design teams. So if you don’t have any design expertise, you can rely on our expertise for creating professional flyer designs. Our team will study your brief and your objectives and, accordingly, create a design that goes well with your marketing plan and goals.

You may also enjoy reading our blog titled “The Importance of High-Quality Printing for Your Dubai Business.”

Don’t Forget To Add Vital Information

People primarily get flyer printing in Dubai done for marketing purposes. Often, the marketing is for a new product launch, discounts, or any new offers that are introduced. While designing your flyer, ensure that you use this vital information in your design. People often end up focusing too much on design and forgetting about adding important information. If you do this, the main purpose of getting flyers printed in Dubai will not be achieved. That is why we suggest calmly noting down the aim and motto of your flyer and then calmly proceeding with a professional to get it designed.

Do Remember to Add Call-To-Action (CTA)

You may get the person reading your flyer to respond right away by using a call to action. Calls to action, such as “Order Now,” “Call Today,” “Book Now,” and so on, are what you need to include on your flyer if you want your reader to respond to or interact with what you are advertising. The majority of 3D printing companies in Dubai suggest using CTA in designs, whether they are flyers, brochures, or any other type of professional print.

QR Code Linking Your Social Media Channels and Website

Additionally, you can insert information with QR codes that you would not have been able to fit on the flyer itself. In addition, you can use the QR code to make it simpler for users to access your website or online platform than if they had to do a manual search. During the COVID pandemic, QR codes made a reappearance, and it appears that they are here to stay for a long time now. From restaurant menus to address pins, everybody uses QR codes these days. If you don’t know how to make a custom QR code, then visit any reputable Dubai printing shop, such as OPPS Prints, and our professionals will help you create one.

Here are a Few Things for which you may Consider Flyer Printing In Dubai

Promotion of new business
Product Launch
Spread the word about discount offers and schemes.
Informing about Change of Address.
Creating awareness about any special event you may be hosting

How to Design Flyers for Advertisements?