In the era of everything digital, some people seem to have forgotten about the rustic charm of offline marketing. From hoardings, banners, and flyers to leaflets, offline marketing can still have a profound impact on your business and scale up your marketing efforts to a higher notch.
While some people may need a lot of convincing to use offline marketing tools, some people are already in love with the old-world charm and are applying offline tools alongside their digital marketing.
Imagine you are on the hunt for an apartment in Dubai, and upon visiting an upscale hotel, you are handed a professional-looking flyer, advertising a brand new apartment project. At OPPS Prints, we are certain that you will keep that flyer in your bag and, upon returning home, think about it. Whereas if it were a reel or an e-mail, you might take a glimpse at it and forget it. In this blog, OPPS Prints, which is one of the leading printing companies in Dubai, will explain to you how you can do effective offline marketing.
Use Prints and Digital Marketing Alongside
Several research studies show that in terms of interaction and engagement, print marketing dominates digital marketing, and it also enables advertisers to include free samples of goods like perfume sachets, chocolates, and even tea or coffee sachets. However, digital unquestionably has an advantage in terms of audience, analytics, and the utilization of multimedia components like sound and video. But this shows that along with your banner ads and Instagram reels, you must also invest in leaflets, brochures, and flyer printing in Dubai.
There are numerous ways to use print and digital together. Your marketing team can use both physical and digital channels at once if they have the home and email addresses of their target audience. If you have both email and home addresses, you can send flyers to the home addresses of people who open your email and submit forms. The information from a digital marketing campaign can be used by your team to guide your offline marketing plans.
You can combine print and digital marketing in many more ways. Another thing that you can do is send printed flyers to the home addresses of your target customers and attach a QR code to your website, YouTube, and other social media channels. Using QR codes, which a user can scan with their smartphone, is the simplest way to combine print and digital marketing. The key to your printed marketing material should be high-quality printing from a reputed Dubai printing shop such as OPPS Prints.
Apart from direct marketing, you can even get custom letterhead printing in Dubai done. This will enhance your company’s branding and benefit you in the long term. Similar to letterheads, you can even get customized envelopes, paper bags, calendars, and business card printing in Dubai done with OPPS prints.
Printed Advertising is Classic
When used for offline marketing, print media offers countless options for campaign messaging and the actual medium used to deliver it. Since e-mails, text messages, and WhatsApp messages are increasing, sending physical prints is a novelty, and serious customers highly appreciate receiving such things. People will forget emails and messages, but a custom-printed envelope containing a flyer and a note on letterhead will catch better attention and increase the chances of customers converting into customers.
Print advertising can include things like booklets, kits, enlarged postcards, mailers that are folded in a certain way, die-cut packaging, personalized catalogs, business cards in Dubai, and much more. If you are wondering how to begin integrating print into your marketing campaigns, experts at OPPS Prints can guide you. We even have unlimited monthly design packages that will help you with the designing part.
Offline Marketing Adds High-Value
A reputed HR and payroll software firm recently launched a very ambitious offline marketing campaign. They sent several print materials, including a personalized greeting and a branded gift within die-cut card packaging, to their clients. 95% of the shipments were successfully delivered, and the firm met 209% of its target for new sales in one offline marketing campaign. You can start the seamless journey of your offline marketing campaigns by partnering with reputed printing companies in Dubai, such as OPPS Prints.
Mailers Work Wonders for Digitally Averse Clients
To manage its online and offline outreach, a mental health and addiction organization with more than 40 clinics across several states used 3D printing companies in Dubai and their printing services.
Using this technology, the company released a multi-part introductory mailer that explained how their services qualify for insurance coverage. An instructional booklet and a letter from a health advocate promoting contact were included in follow-up mailers. This tactic generated three times as many leads and made it simpler to target a digitally averse group. Such similar efforts can be made in many sectors that deal with young kids, children, pets, and even elderly clients. The amount of creativity you can employ is limitless when it comes to printing in Dubai.
Print Marketing Offers More Value
There are even more possibilities available when it comes to print marketing. A leading e-commerce marketing specialist based in Dubai has observed a rise in the popularity of campaigns that emphasize creativity, personalization, and sustainability. The most successful campaigns are centered around a worthwhile initiative or a purposeful cause, such as helping conserve nature by sending palatable flyers or booklets. As opposed to an email, a flyer with a seed will give your company more brand value.
Concluding Lines
Digital marketing threatened to completely replace offline marketing in the early years of online marketing. Instead, offline marketing has been growing even more through digital methods, becoming more potent than ever and, perhaps most importantly, enabling it to collaborate with digital. The key to getting maximum benefits is working with an experienced and reputed printing press in Dubai, such as OPPS Prints.