Flyers are one of the most affordable and commonly used marketing tools across the world, let alone Dubai. Getting an attractive flyer designed requires professional expertise and guidance from an expert designer who has been in this field for decades. You can get all of this at OPPS Prints, which is one of the top presses for flyer printing in Dubai. While we guide you with the right type of design, it is essential that you know the basics of flyer design, and psychology is one of those essential aspects.
Psychologists have statistics regarding the emotional effects of color. Leading printing presses in Dubai share this belief, which is why they use specific colors in their flyer designs for clients to attract customers. Research shows how color influences consumer behavior and may be one of the fundamental factors for improved sales. Thus, in this blog post, OPPS Prints is sharing how you can use color psychology for effective flyer design in Dubai. Read this blog till the end and share it with your colleagues.
Also, read our blog titled “Top Trends in Business Card Design for Dubai Professionals.”
What is Color Psychology?
3D printing companies in Dubai say that color psychology examines the psychological and emotional impacts of color, both positively and negatively, on people both in the short term and long term. A black and dark hotel room may make people feel dull and make them eat less, whereas a vibrant and brightly painted room may make people happier and make them eat more. Similarly, flyer designs and the colors used in them may invoke certain emotions in the receiver of the flyer that may motivate him or her to buy a certain product or service that is advertised in the flyer.
Red, orange, yellow, and other warm tones are linked to enthusiasm and physical activity, whereas blue, green, purple, and other cool tones are typically thought to induce calm mental states. Warm tones are associated with hostility and resistance, while cool tones are linked to melancholy and aloofness. According to a study on color in marketing conducted by many reputable Dubai printing shops, 93% of consumers make purchases based on visual stimuli rather than smell or touch. The strongest stimulant is color. So let us go further in this blog and see how different colors are perceived by different people.
Color Blue
From Facebook, HP, Dell, IBM, and Ford to American Express and many more leading companies, blue is used in their logos. The reason is that blue is perceived positively in the business sector. In addition, blue is a symbol of dependability, stability, and productivity for people directly and indirectly involved in the business sector. Flyers, digital ads, print ads, and more with company logos help consumers recognize the brands.
Blue is frequently the color most associated with corporate insignia. Small companies can have medium-to-dark blue or purple logos that seem as professional as those of Samsung, IBM, Intel, Boeing, or American Express. The perseverance of blue is nothing new, but rather pretty old. If we go back to ancient times, people associated the blue color with mythical gods having exceptional protecting abilities who lived in the blue sky. Thus, blue has always been associated with stability and productivity, and even to date, it is perceived as so. Even if your logo color is not blue, you may consider using blue in creative ways for your flyer printing in Dubai.
Do read our blog titled “Investing in Printed Paper Bags: How to Make Your Business Sustainable.”
Color Red
According to several studies jointly conducted by reputable printing companies in Dubai, red is the most dynamic color and creates a profound visual impact. The reason red invokes such an impact is because of its brightness and capacity to arouse emotion and enthusiasm. To improve customers’ appetites, restaurants and food manufacturing companies like chips and cola manufacturers use red in their packaging designs. The biggest example of this is Coca-Cola. When products with red packaging are advertised either through banners, flyers, or brochures, they are either designed using yellow or orange. If you are planning for flyer printing in Dubai and have a red logo, then do use yellow and orange shades in your designs.
Additionally, since red is associated with warmth, comfort, love, and romance, the color is frequently used in popular food and travel advertising that features happy families or couples. Because of its associations with intensity, vitality, and blood, red can be used as a prominent logo for high-profile companies like Target or the Red Cross or as a universal graphic sign for fire.
Color Green
If we go by color psychology, green is associated with feelings of harmony, balance, restoration, and serenity. The worldwide push to save the environment gave green a boost in publicity. The color is used in advertising by businesses that utilize or manufacture ecologically friendly products or that have embraced green business methods. No wonder popular applications and services such as WhatsApp, Grammarly, Starbucks, Acer, and Holiday Inn have green logos.
Bright green is a well-known and uplifting representation of environmental consciousness and popular holidays like St. Patrick’s Day and Christmas in the USA. However, color psychology suggests that muted tones of green denote blandness, stagnation, and boredom. Keeping all of this in mind, you can get custom flyer printing in Dubai with OPPS Prints.
Also, read our blog titled “Pros & Cons of Glossy vs. Matte Business Card Printing in Dubai.”
Color Yellow
Red and yellow are similar in terms of their intensity and inducing hunger, happiness, optimism, and cheeriness. However, there are many negative associations with yellow as well. According to color psychology, yellow’s less favorable aspects are associated with egotism, rage, and dissatisfaction. Yellow is a color used by marketers to highlight food and other items meant to make people happy. However, scientific research indicates that the color’s strong light reflection can irritate the eyes and overstimulate them when they read advertisements. While color psychology advises using yellow with caution at OPPS Prints, we suggest using yellow if you have a business related to food and children. Your yellow flyers in Dubai will be a super hit with your young clients and will bring in more business.