There are two primary markets for calendar printing: retailers who sell them as goods and companies that use them as a marketing tool. Calendar printing is a fantastic way for small businesses to raise brand awareness because it works well for many kinds of enterprises. Together with desk pads, it keeps the brand name visible for the entire year, making it one of the most effective marketing strategies available. Also, many corporations use custom calendars as gifts for employees and clients. This, too, is a perfect way of gifting and raising brand awareness. No matter what your purpose for calendar printing is, at OPPs Prints, we believe you can create perfect calendars with some attention to detail and with some professional tips that we will share in this blog. So read till the end without skipping any part.
Also, read “Useful Tips for Creating Professional Print Designs”.
Make Your Calendar Interesting for your audience
Make sure your calendar’s design is appealing to and relevant to your target demographic. If your calendar is visually appealing, recipients are more likely to keep it on display, so make sure the images are relevant to your offerings. You can also create stunning designs with the designers at OPPS Prints. Our in-house design staff is very well experienced in creating industry-relevant designs and stuff. You can get stunning calendar printing in Dubai done at OPPs Prints.
A restaurant or cook shop owner, for instance, may feature beautiful food-related photographs together with appropriate recipes every month. Choose something visually attractive, such as stunning full-color landscapes and seascapes. If your industry lacks stunning photographs that showcase your profession, then you can do a photoshoot for your business and feature those photos.
Check out our ultimate guide for booklet printing in Dubai.
Promote Your Schemes on Your Calendar
A calendar is something that everyone needs every day. With the increasing usage of smartphones and other digital devices, people look to printed calendars as a novelty and something special. So if you are getting custom calendar printing in Dubai done for your clients, including a few offers will be a great idea. You can put up a special Christmas discount so whoever receives your calendar as a gift will look forward to the entire year with the calendar with them. You can include scratch options like Lucky Draw Scratch or any other offer relevant to your category and business domain.
Another benefit of promoting offers on calendars is that you know when your business has low turnover and when there are fewer inquiries, so assuming this period, you can put up offers that will increase the flow of inquiries and people towards your business.
Use Appropriate Size
When it comes to calendars, size does matter, and at OPPS Prints, we suggest that the bigger the size, the better it gets. Ask any of the leading printing companies in Dubai, and they will suggest the same thing. But when we suggest going bigger, we don’t mean that irrespective of your target clientele, you go big. If you are distributing your calendars to the office and they are made of hanging type, then we recommend an A4 size or slightly larger than that, but we don’t recommend that you go for an A3 size because it will get too big. Similarly, if you are getting calendar printing in Dubai done and your target audience will be more women and it will be desk calendars, then we suggest that you go for half the size of A4. It will be cute, tiny, and very attractive. Many corporations even get tiny calendars printed, which are the size of a pocket diary. You can include motivational quotes and other useful resources on these tiny calendars. Such calendars are usually gifted to workers on-site and in factories. This also brings a good degree of brand awareness.
Use High-Quality Calendars
The higher the quality of your calendar, the more it will benefit you as an appealing marketing tool. When you visit any printing press in Dubai, make sure you choose high-quality paper along with good-quality printing. If the paper is of poor quality, printing won’t make it any better, and similarly, even when the paper is good but printing is of poor quality, your calendars won’t look good. For a product to last a long time, it must always have a sturdy cover, and the inside pages should also be made of sturdy paper; nothing weak or inexpensive should be used. That is why you should choose reputed and experienced companies such as OPPS Prints for your custom calendar printing in Dubai.
Related read, “importance of high-quality printing in Dubai”.
Make Savings But Don’t Compromise on Quality
A booklet-style calendar is considerably more affordable to produce than a wire-bound calendar. Please ensure that your calendar has a hole punched in it for easy hanging. If you forget to add holes to your calendar, that means it won’t be hung, and by such a minor mistake, there are high chances your calendar won’t be used and instead will be dumped somewhere. So pay attention to little details that will ensure higher quality and even help you with savings. Getting a hole punched in your calendars will not add any additional expenses to them but will make them more useful.
Get The Most Out Of Your Calendars
If you will be selling your calendars, then at OPPS Prints, having been in the printing industry for more than a decade, we recommend that you use many discounts and coupons to maximize the return on your investment and make sure that the calendars are given to people who will value them if you want to get the most out of your printing. Even though we have shifted to digital mediums, calendars in Dubai are still valued dearly for many purposes, as discussed above.