A menu card for a restaurant is much more than just a flyer or a printed card. The menu card is much like the soul of a restaurant. You may spend less money on interior work and designing couches or seating arrangements, but adequate time and money should be spent on getting high-quality menu cards printed. A menu card is the number one factor that influences your customer’s decision to order more food. If your menu design is inspiring and attractive, there is a high chance that your customers will order more food.
On the other hand, if people find it difficult to read the menu, they may get overwhelmed and end up ordering less food or having an average experience in your restaurant. Everybody will tell us what needs to be done, but at OPPS Prints, we believe that a few mistakes need to be avoided at any cost when printing menu cards in Dubai. So in this blog, we are sharing the top 5 mistakes that you must avoid when printing menu cards in Dubai. Read this blog till the end and share it with your friends who own a restaurant and are planning to get their menu cards printed.
You may also be interested in reading about why you should consider customized paper bags for your business.
1. Including Too Many Dishes
A common mistake that many restaurants make is that they frequently jam-pack their menus with too many options. Restaurant managers think that if they have a large menu with a variety of meals, customers are more likely to discover something they enjoy. On the other hand, this can backfire. A menu that is too extensive risks overwhelming your visitors and making it difficult for them to choose what to eat. Additionally, it may give the impression that you are attempting to do too much at once in your disorganized and inefficient kitchen. Not to mention the quantities of food that go to waste and the extremely high operating expenses that you will surely experience while attempting to maintain such a high level of inventory. When you consider menu card printing in Dubai, you should include a maximum of 15–20 dishes on one page.
2. Poor Categorization and Order of Dishes
Many reputable 3D printing companies in Dubai have noticed that the incorrect categorization of menu items is another typical error in menu design. This indicates that your menu’s products aren’t arranged in a way that your customers will understand. The format in which the appetizers, soups, main dishes, and desserts are listed should be accurate and simple to understand.
You can even take things a step further and give each category its area. Putting vegetarian and non-vegetarian food on separate pages, for instance, can help visitors locate what they are seeking more quickly. It also matters in which order these categories are listed. For instance, putting the main dishes on the menu before the appetizers may deter people from getting the starters. Thus, it’s a good idea to arrange your products under the relevant topics and lists. If you do not have experience getting high-quality menu cards printed, then you can approach one of the top printing companies in Dubai, such as OPPS Prints, and get things designed by their team.
Don’t forget to read about the pros and cons of glossy vs. matte business card printing in Dubai.
3. Choosing Irrelevant Fonts and Color of the Menu
Customers will be able to recognize your restaurant more easily if you choose menu fonts and colors that are consistent with your brand identity. Ask any printing press in Dubai, and they say this is yet another aspect of menu design that gets little to no attention.
More Details on the Impact of Fonts on Menu Design
Consistency with the overall brand image you wish to project is crucial when selecting a menu font. For instance, a diner or fast-food establishment might decide to use a funnier or more whimsical font, which would be a good decision in such a situation. On the other hand, for a classy restaurant, a sophisticated font is more appropriate.
More Details on the Impact of Color on Menu Design
The colors you use on the menu have a big impact on how customers feel, which in turn influences what they decide to buy. For instance, the color red is ideal for fast-food restaurant menus since it can increase appetite and lead to impulsive purchases. Conversely, hues like Sienna are frequently associated with calmness; they encourage diners to take their time and savor their food. Whichever option you select, make an effort to use colors that complement the logo and concept of your business. Don’t forget to take into account how your clients will be influenced by those colors. When you go for printing in Dubai, you can seek assistance from the printing press with aspects like choosing colors for your design.
Also, read about printing custom calendars, their benefits, and design ideas from OPPS Prints.
4. Ignoring Typos
Not checking your menu for mistakes and typos is another menu design faux pas. These may consist of typographical errors or translation errors. Typos on your menus might confuse customers when they are trying to place an order, in addition to giving your business an unprofessional appearance.
Thus, before printing your menu or posting it online, make sure you proofread it carefully. Have a second set of eyes review it to identify any mistakes you might have overlooked. In this manner, you will steer clear of awkward mishaps and guarantee that your customers enjoy their time at your restaurant.
5. Not Describing Dishes
Another common mistake is not describing dishes properly. Customers could be confused and uncertain about what they are getting if there are no descriptions. Not to mention the awkward situation your servers will be in because they will have to take the extra time to thoroughly explain each item. Always remember to include short and engaging explanations of every item on your menu to address this. Additionally, don’t forget to provide any information that your clients might find interesting, such as whether the food is vegetarian, spicy, or contains any ingredients that cause allergies.
Once you have fixed all the above errors, visit a reputable Dubai printing shop like OPPS Prints and begin printing menu cards for your restaurant or café.