Designing a letterhead in Dubai or a business card is similar to designing billboards for a huge marketing campaign. Both need careful planning, attention to detail, and enhancing your business brand value. However, when people start with getting their letterheads for business cards in Dubai, they don’t pay enough attention to the design aspect. As one of the oldest companies for custom printing in Dubai at OPPS PRINT, we always advise our customers to consider the below-shared design principles. Following them will not only give you creative designs, but they will also help you build the brand value of your business. So, read till the end without skipping any part, and do share with colleagues and friends who are planning to get their business stationery printed in Dubai.
Also, read our blog titled “How Custom Printing Can Boost Your Business Branding in Dubai.”
1. Balance The Design
As they say, everything in life requires balance, and creating eye-catching print graphics is no exception. Consider it the art of allocating your content’s visual weight.
Asymmetrical or symmetrical element placement, perpendicular and parallel alignment experiments, embracing negative space, vanishing points, and other strategies can all help create visual balance. It all comes down to identifying the sweet spot where everything seems steady and balanced.
The color scheme is another crucial component of balance that is frequently disregarded. For your printed design, using the appropriate color schemes, temperatures, and harmonies might mean the difference between looking pathetic and professional. Ask any printing company in Dubai, and the experts there will suggest the same to you.
Here is how Dubai-based startups use custom printing to stand out, and you can do the same with OPPS PRINT in Dubai.
2.Paying Attention To Hierarchy & Proximity
Hierarchy and the closely related concept of proximity come next. The visual flow of content, particularly what attracts the most attention and what information is most crucial, is referred to as hierarchy. You only have so much time and space to engage your audience and provide them with the information they require. Make sure they can find the “5 W’s” (Who, What, Where, When, and Why) without having to go on a treasure hunt for your design. Whether you are making a booklet design or an envelope design, paying close attention to this will go a long way toward helping you. Leading 3D printing companies in Dubai, such as OPPS PRINT, pay close attention to the hierarchy and proximity principle.
3.Getting Right Alignment
Another important print design aspect is alignment. This involves arranging your components along a similar axis or concerning a reference point to give them a sense of order. When it comes to producing a unified and well-structured design, proper alignment may do wonders. For instance, pay close attention to the lead—the space between text lines—especially when adjusting font sizes inside a text block. Some of the top printing companies in Dubai suggest that even if you want a minimalist design, you need to get alignment in the right order to make the design appear attractive and good.
4.Getting The Right Contrast
Embracing differences is the core of the contrast principle. Contrast aids in the creation of emphasis and visual intrigue, whether it is through color, size, shape, or texture. It’s similar to turning up the volume on the components that you wish to make more noticeable.
When you use contrasting colors, the image almost jumps out at you because of the skillful use of a two-tone color scheme, which also improves the overall contrast and appeal of the design. To explore what you can create, when you go for stationery printing in Dubai, try experimenting with basic lines, shapes, and simple color schemes. You can also try adding minor shading and texturing.
5.Using Repetition
The key to repetition is familiarity and consistency. You can give your printed work coherence by repeating colors, forms, patterns, or any other design feature. It’s similar to creating a distinct brand and identity for your music. To bring all of your content together and produce a unified, well-structured print piece that successfully and concisely conveys your point, repetition can be used both overtly and covertly. You may visit a Dubai printing shop near you and talk more about how to use repetition on your printed paper bags and other printed stationery.
You will find our blog titled “A Guide to Choosing the Right Printing Service in Dubai” informative to read.
6.Getting the Proportions In the Right Way
When you consider printing in Dubai, the key to proportion is scale and size. It involves striking the ideal balance between several components so that they all work in unison. A beautiful visual experience and hierarchy are produced by proportion. Is that picture too big or too small? Could the text be too large? Is the surrounding information overshadowed by commercial content? Your design will be more successful if you can find the correct answers to questions like these.
7.Having White Space
White space is a welcome change of pace in a design. The empty spaces in a design are referred to as white space or negative space. Using the space intelligently to improve readability, concentration, and overall aesthetics is more important than simply leaving things blank. Certainly, less is more! Thus, when you go for printing in Dubai, ensure you have enough white space.
8. Fonts and Typography
One thing that leading printing presses in Dubai do not overlook is the fonts used and the typography. Selecting, organizing, and styling typefaces is an art form. For your printed designs and marketing materials, choosing the appropriate fonts, sizes, spacing, and formatting may have a significant impact on readability and tone.
Nothing should be difficult to read. Avoid using scripted typefaces unless they are used sparingly for effect, like in a header that reads “Congratulations.” To guarantee that your text is readable by individuals of all ages and eye disorders, font sizes should typically be at least 11 points or greater. If at all, utilize decorative fonts, effects, and different font types (bold, italic, normal, etc.) sparingly and exclusively for specialized purposes.
Do read our blog titled “Brochure Printing Dubai: Design the Perfect One with OPPS PRINT.”
Conclusion
These are the key eight principles that you must follow when getting letterheads, paper bags, business cards, or any other business stationery printed in Dubai.